Founded and endorsed by the MAA and 4As, IACT College, formerly known as Institute Advertising Communication Training (IACT) has over 30 years of experience in training and education, making it one of the leading advertising and marketing communications institutes in Malaysia. IACT initially started as a Joint Education Committee of the Malaysian Advertisers' Association (MAA) and the Association of Accredited Advertising Agents, Malaysia (4As) in the early 1970s to train young people in the advertising and marketing communications industry. The Joint Education Committee then progressed to a full-fl edged education institute in 1993 with the formation of IACT.

IACT is an accredited 'Class A' Training Provider by  Human Resource Development Berhad (HRDB). It is also accredited by the Chartered Institute of Marketing (CIM), London and the International Advertising Association (IAA), New York, a worldwide organisation that represents the common interests of Advertisers, Agencies & the Media. With nearly three decades of experience in education and training, IACT is the specialist institute in advertising and marketing communications.

Why Choose Us?
Our Credo
IACT is dedicated to training and equipping participants with the requisite skills, knowledge and attitude to fulfi ll the need for skilled professionals in the advertising and communication industry. IACT's curriculum is versatile, practical, industry focused and maintains high academic standards.

Training Methodology
A combination of lectures, tutorials, course textbooks, training manuals, hand-out materials, case studies, class assignments and audiovisual aids is provided to encourage discussion, participation and interaction amongst participants, thus providing an opportunity to integrate theory with practical skills.

Fields of Expertise
IACT offers specialty courses conducted within its premises, externally and in-house in Advertising, Sales & Marketing, Training Needs & Methodology, and Management Development & Computer Skills. As a specialist in Advertising & Communication, IACT:

• Is founded, endorsed and taught by industry professionals
• Specialises in the areas of Advertising, Marketing and Communication Education
• Maintains close links with the industry
• Offers a short and flexible route to a Degree in Communication, Advertising and Marketing Communications
• Offers quality education at great cost savings

The strong support from the advertising and marketing communications industry enables IACT to tap into the wealth of expertise and resources available in the industry. The core of IACT's teaching faculty is in accordance with its tagline, being founded, endorsed and taught by industry professionals and experts from the industry. These lecturers bring into the classroom their vast experience, skills and insights into one of the most dynamic industries of the 21st century.

Professional Development Courses (Evening Programmes)
Diploma in Marketing Communications: Marketing Management; Advertising Principles; Communication Dynamics; Media: Research, Strategy, Planning & Buying; Consumer Behaviour; Marketing & Advertising Research; Marketing Communications I & II; Advertising Campaign Planning; Creative Side; Graphic Design; Computer Graphics; Web Design; Copywriting

Seminar/Intensive Workshops/In-house Training
Personal Branding; Effective Branding; Advertising & Marketing Communications; Business Communications; Managing Corporate Publications; Creative Thinking; Effective PR Skills

Full Time Courses
Diploma in Advertising/Marketing Communications; Diploma in Mass Communication; Diploma in Graphic Design; Diploma in Creative Multimedia; Diploma in Broadcasting; Diploma in Sales & Marketing

Our priority is to ensure that its students have the access to and enjoyment of the most appropriate facilities for our studies. We provide computer labs, a good resource centre/library, visual communication workshop/studio, broadcasting studio, AV room & photography studio, lecture room, discussion room, TVs and VCRs, CD/VCD/DVD players as well as LCD projectors & OHP among others.

Recognition
Over the years, our institution, students and lecturers have also received numerous International Awards, such as the IAA International Advertising Competition (InterAd) Awards, Kancil Awards, Adwave, Adrenaline Awards, L'Oreal Brandstorm, Leo-Burnett & Arc Worldwide Cannes Prediction 2006/07, Crowbar Awards 2007, The Star Drive For Food Challenge, etc. These are just a short mention of our numerous awards.

Achievements
Year after year, IACT students come out tops in local and international competitions. In 2007, IACT's students represented Malaysia to compete in the L'Oreal Brandstorm International finals in Paris and was awarded third prize; and first prize for Leo- Burnett & Arc Worldwide Cannes Prediction 2007. Besides that, students swept the Merit award for The Best Student Category in the Direct Marketing Association of Malaysia (DMAM) Awards.

IACT cemented its reputation as a world-class educational institution when its students won the World Champion title and Best Entry Design for InterAd in 2000.

List of Corporate Clients
• Dawama
• Perusahaan Otomobil Nasional (PROTON)
• Star Publications
• Nanyang Siang Pau
• Utusan Melayu
• Sin Chew Daily
• Sistem Televisyen Malaysia (TV3)
• Adsell Advertising
• Adwizard
• Amway
• AQM Creative & Communication
• Batey Ads
• Dentsu
• Edaran Tan Chong Motors
• Euro RSCG Partnership
• Halex Woolton
• PDQ Group
• Pensonic Sales & Service
• PosAd
• Publicis
• Royal Malaysia Air Force
• Segi Reka Integrated
• Stalheim Industries
• China Press
• Life Publishers
• Universiti Teknologi Malaysia
• Victory Aspects
• Ismail & Associates
• Proreka
• Winwa Medical